Summary
Established in 2010 in Marka, Amman, “Al Mueen” is a women-owned business that produces hygiene paper tissues, disinfectant wipes and cleaner wipes for all types and household purposes. In 2017, they relocated to King Hussein Bin Talal Development Area in Al Mafraq to create employment opportunities for the refugees living in Mafraq Area and the Zaatari Camp to benefit from the relaxed Rules of Origin Agreement (RoOs) that was signed between the GoJ and the EU.
Investment Thesis
Al Mueen offers a compelling investment opportunity due to its strong market presence, innovative product range, and ambitious expansion plans. The company is seeking an investment of $1.5 million to $2 million to boost production capacity and enter new markets. Key areas for this investment include:
- Expanding factory space: Al Mueen requires 800 square meters of additional space to support the manufacturing and warehousing of its beauty and medical product lines.
- U.S. market expansion: The company needs capital to cover testing, warehousing, and other operational requirements for entering the U.S. market.
- Exploring elderly care products: There is a significant market gap for products designed for elderly care, which Al Mueen aims to tap into.
Additionally, the company’s products are environmentally friendly compared to other wipes, making it a strong candidate for investors interested in sustainable solutions.
Potential Refugee Impact
Al Mueen has a demonstrated history of employing refugees. Pre-COVID, the company employed up to 250 employees, with 60% of the workforce comprising refugees (primarily Syrians and Palestinians), and 40% were women. With new investment, Al Mueen has the potential to increase employment to 150 or more, significantly benefiting the local refugee population. Additionally, the company sources packaging from refugee-owned businesses, further contributing to refugee livelihoods and local economic growth.
Management
Neveen Al Shawabkeh: Owner & General Manager.