Summary
Established in 2010 in Marka, Amman, “Al Mueen” is a women-owned business that produces hygiene paper tissues, disinfectant wipes and cleaner wipes for all types and household purposes. In 2017, they relocated to King Hussein Bin Talal Development Area in Al Mafraq to create employment opportunities for the refugees living in Mafraq Area and the Zaatari Camp to benefit from the relaxed Rules of Origin Agreement (RoOs) that was signed between the GoJ and the EU.
Investment Thesis
Al Mueen’s main target markets are the local, regional and international markets (Saudi Arabia, Iraq, USA, Canada). They are in the final stages of getting the approvals (from the EU side) to sell in Europe and they have shipped samples to suppliers in Australia. These geographic expansions signify prime opportunity for investment.
Refugee Impact
The company initially hired 250 employees, 60% of which were refugees (Syrians and Palestinians from Gaza Camp) and 40% of the total employees were women. Al Mueen Company qualifies as an R3 company by providing direct employment opportunities for refugees, mainly Syrians living in Jordan. Supporting Al Mueen with their fundraising activities will support in improving the Company’s liquidity, fulfill client demand, rehire and create more employment opportunities for Jordanians and refugees, and access new markets mainly Europe as the company will be able to meet the requirements of the RoOs.
Management
Imad Mari – Local and International Export Manager