Sitti is a conscious lifestyle brand committed to the self-reliance of refugee and displaced communities. They run their operations from Gaza Camp in Jerash, committed to the self-reliance of refugee and displaced communities through creating sustainable employment opportunities and delivering skill development training with an objective of achieving an inclusive global economy.
In addition to creating employment opportunities, Sitti Social Enterprise sales revenue supports community programming for refugees in their host communities, including computer classes, English classes and artisan training.

Investment Thesis

Sitti sells globally and has over 200 stockists in Canada, including a national distributor and strategic partnerships with third-party corporate gifting companies in the United States. Sitti has had over 2000 independent customers with an average of 38% returning customers. The company has expansion plans into the Arab and EU markets as well as in corporate gifting offerings in the United States, a $242 Billion market.

Refugee Impact

Co-created by a Palestinian refugee who lives in the camp, Sitti provides direct employment opportunities to refugees living in and outside camps, and collaborates with CBO across the country who share the same visions and values and to build on the CBO’s expertise, connections and linkages.

Supporting Sitti with their fundraising efforts will equip them with the required standards that make them eligible and certified to enter new markets including the regional and the EU markets and allow for expanding the model of working with refugees using similar frameworks and structures to work beyond the Jerash Refugee Camp.


Noora Sharrab – Co-Founder & CEO
Jacqueline Sofia – Co-Founder & Head of Impact & Strategy